AgriConnect Mobile Platform
How we connected 5,000+ farmers directly with buyers, increasing farmer income by 35% through our comprehensive mobile marketplace platform with integrated M-Pesa payments.
Project Results
The Challenge
Small-scale farmers in rural Kenya lacked direct access to buyers, often selling through multiple intermediaries at significantly reduced prices. Market information was scarce, payment delays were common, and farmers had no visibility into fair market prices.
Key Problems:
- Farmers selling through 3-4 intermediaries, losing 40-60% of value
- No access to real-time market prices or demand information
- Payment delays of 30-90 days from intermediaries
- Limited connectivity in rural areas affecting communication
Business Impact:
- Average farmer income 35% below market potential
- High post-harvest losses due to lack of buyers
- Buyers struggling to source quality produce consistently
Our Solution
We built a comprehensive mobile platform connecting farmers directly with buyers, featuring crop listing, price discovery, secure messaging, integrated M-Pesa payments, and market analytics. The app works offline and syncs when connectivity is available.
Core Features:
- Direct farmer-to-buyer marketplace with crop listings
- Real-time market price discovery and trends
- Secure in-app messaging and negotiation
- Integrated M-Pesa payments for instant transactions
Technical Implementation:
- Offline-first architecture with data synchronization
- Multi-language support (English, Swahili, Kikuyu)
- GPS-based location services for logistics
- Analytics dashboard for market insights
Technology Stack
Results & Impact
Within 8 months of launch, the platform facilitated over KES 50M in transactions, with 5,000+ active farmers and 200+ verified buyers across Kenya.
Farmer Benefits:
- 35% increase in average farmer income
- Same-day payments through M-Pesa integration
- Direct market access eliminating intermediaries
Platform Growth:
- 5,000+ active farmers across 15 counties
- KES 50M+ transaction volume in first year
- 92% user retention rate after 6 months
"This platform has revolutionized how our farmers sell their produce. Direct buyer connections have increased their profits significantly, and the M-Pesa integration means they get paid immediately. It's exactly what Kenyan agriculture needed."
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